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Branded servers decline but white-box servers rise on cloud adoption

White-box server sales increased by 94 per cent this year, and accounted for 7.2 per cent of all server shipments

Branded server sales declined 3 per cent in the last quarter, the fourth consecutive quarterly decline according to new data published by research and analysis firm IDC. But while server revenues for big players like IBM, Oracle and Cisco continue to decline, increased adoption of cloud services could accelerate the rise of original design manufacturers (ODM) as cloud service providers seek lower cost avenues for achieving scale.

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