Use of wearables in the enterprise will more than triple in the next two years, with smartwatches emerging as a popular candidate to deliver sales and customer service improvements, Salesforce claims.
Research firm IDC says shipments of the Apple Watch have dropped by 55% resulting in the first year-on-year quarterly shipment decline for the smart watch sector.
Findings from Ericsson ConsumerLab claim consumer enthusiasm for wearables technology is still growing but vendors are not meeting price or functionality expectations
Salesforce was among a number of mostly consumer-focused application developers to announce it would support the recently introduced Apple Watch.
The popularity of wearables in the workplace is due to accelerate rapidly over the next twelve months, recently published research suggests. Raimund Genes, chief technology officer of Trend Micro, the firm that commissioned the research, said IT departments need to begin incorporating wearable computing devices into their data protection and device management policies in order to mitigate data security challenges associated with such a rapid proliferation of devices.
First we had BYOD (Bring Your Own Devices) – now hot on its heels is WYOD (Wear Your Own Devices). If there is a lesson to be learnt for enterprises it is that the consumerisaton of technology has crept up on them and created some major challenges in terms of network management, security and best practice.
The wearable trend continues to pick up pace with watch maker Timex claiming to be the first “authentic watch brand” to enter what it has now dubbed, the smartwatch space. The Timex Ironman One GPS+ offers stand alone wireless connectivity without needing to connect to a phone and is pitched squarely at the sports enthusiast sector.
Salesforce announced that it has simplified its ExactTarget Marketing Cloud platform and added new capabilities that include the ability to market to Internet of Things devices. The move comes just one year after ExactTarget was acquired by Salesforce for $2.5bn, and barely a month after the company took the wraps off its wearables play.
The brains behind Google Glass, Babak Parviz, has left one internet giant for another, this week revealing his departure from Google and new employment at Amazon. The move comes as interest in the wearable computing space continues to heat up.
Salesforce took the wraps off its wearables play Tuesday with Salesforce Wearables, a software development pack for the Salesforce1 platform that the company said can help connect IP-enabled devices to business processes. Salesforce said the platform will help businesses provide better customer service, improve product tailoring and critically, monetize Internet of Things devices.