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Microsoft commits to $26bn LinkedIn purchase in social media play

social media

Microsoft has made a play to enter the social market after announcing it has entered into a definitive agreement to acquire LinkedIn for $26.2 billion.

Twitter nixes firehose partnership with DataSift

Twitter is consolidating its grip on data analytics and resellers using its data in real-time

Twitter has suspended negotiations over the future use of the social media giant’s data with big data analytics provider DataSift, sparking concerns the firm plans to shut out others in the ecosystem of data analytics providers it enables.

IBM says over 100 enterprises creating Twitter-integrated cloud services

Twitter and IBM are jointly deliver solutions leveraging IBM's technology and consulting expertise with Twitter's vast data troves

IBM said it has over 100 pilots in place that see the company working with enterprises in a range of verticals to create cloud-based services integrated with Twitter. The move comes months after the two companies inked a deal that would see Twitter make its data stream available to Big Blue’s clients.

Twitter, IBM ink big data deal

Twitter and IBM are joining forces to jointly deliver solutions leveraging IBM's technology and consulting expertise with Twitter's vast data troves

Twitter and IBM have inked a deal that will see the companies jointly develop big data analytics services and applications that deliver insights using Twitter data.

Pinterest links up with Salesforce, others to monetise data

Pinterest has launched Pinterest Business Insights, linking the social media site to marketing technology cloud providers in a bid to monetise activity on the firm's  site

Pinterest announced an initiative this week that will see the company link up with marketing technology software companies like Salesforce and Piquora in a bid to develop commercial insights based on how people interact or “pin” items on the social media platform.

Social media analytics startup Simply Measured raises $20m

Social media analytics and reporting startup Simply Measured announced Tuesday that the company has raised $20m in funding, which it said it will use to expand the capabilities of its cloud-based platform and double its employee base over the next year.

CIOs and CMOs are increasingly competing for the same tech budgets and it’s clear that tools geared towards measuring and analysing the effectiveness of social media marketing campaigns (in addition to other big data technologies) are central to this shift.

DataSift scores $42M to grow social analytics platform

DataSift recently announced $42M in new financing, which will help accelerate the company's growth

UK-based social media analytics provider Datasift announced this week that it secured $42 million in series C financing led by Insight Venture Partners. The news, which follows reports that Apple bought its competitor Topsy, signals the increasing value businesses place on social media data and a potential boom in investment for businesses that can help make sense of it.