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Salesforce ExactTarget reboots Journey Builder with Internet of Things capabilities

Salesforce is bringing ExactTarget's marketing cloud capabilities to Internet of Things devices

Salesforce announced that it has simplified its ExactTarget Marketing Cloud platform and added new capabilities that include the ability to market to Internet of Things devices. The move comes just one year after ExactTarget was acquired by Salesforce for $2.5bn, and barely a month after the company took the wraps off its wearables play.

Pinterest links up with Salesforce, others to monetise data

Pinterest has launched Pinterest Business Insights, linking the social media site to marketing technology cloud providers in a bid to monetise activity on the firm's  site

Pinterest announced an initiative this week that will see the company link up with marketing technology software companies like Salesforce and Piquora in a bid to develop commercial insights based on how people interact or “pin” items on the social media platform.

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