Business Cloud News

Pinterest links up with Salesforce, others to monetise data

Pinterest has launched Pinterest Business Insights, linking the social media site to marketing technology cloud providers in a bid to monetise activity on the firm's  site

Pinterest announced an initiative this week that will see the company link up with marketing technology software companies like Salesforce and Piquora in a bid to develop commercial insights based on how people interact or “pin” items on the social media platform.