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Crew Clothing taps Oracle Marketing Cloud, ups active customers 20%

Elia: 'Segmentation is key to effective digital marketing and building relationships between customers'

British retailer Crew Clothing has tapped into Oracle’s marketing cloud platform in a bid to improve customer acquisition and the effectiveness of the company’s direct marketing campaigns. Sebastiano Elia, online marketing executive at Crew Clothing said the firm was able to increase active customers by 20 per cent.

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