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Facebook puts Twitter into crosshair

Facebook

Facebook has reported healthy growth in advertising revenues over the last quarter, and also outlined its ambitions to take on Twitter and traditional search engines.

Facebook acquires Onavo to strengthen mobile ads play

Facebook says Onavo will boost mobile ad potential and reduce the amount of mobile data for those accessing Facebook via mobile devices

Social media giant Facebook has acquired Onavo, an Israeli-based startup that specialises in mobile data compression technologies, for an undisclosed sum. The company says the move will bolster its efforts to make the internet more efficient and affordable and strengthen its mobile ad platform.

Getting into position

Operators are renewing their enthusiasm for location as OTT players build their own means of accessing positional information on consumers. Marketing and advertising will be key, and success will be derived from expertise in context, content and customer relationship.

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