Facebook has reported healthy growth in advertising revenues over the last quarter, and also outlined its ambitions to take on Twitter and traditional search engines.
Social media giant Facebook has acquired Onavo, an Israeli-based startup that specialises in mobile data compression technologies, for an undisclosed sum. The company says the move will bolster its efforts to make the internet more efficient and affordable and strengthen its mobile ad platform.
Operators are renewing their enthusiasm for location as OTT players build their own means of accessing positional information on consumers. Marketing and advertising will be key, and success will be derived from expertise in context, content and customer relationship.