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NetSuite buys Bronto to bolster retail marketing capabilities

NetSuite is acquiring Bronto Software to blend its marketing automation capabilities with its ERP platform

Cloud ERP incumbent NetSuite has acquired Bronto Software, a provider of cloud-based marketing automation software for omnichannel commerce, in a deal worth about $200m.

Teradata buys Appoxee to strengthen mobile marketing capabilities

Teradata has acquired Appoxee to strengthen its mobile marketing capabilities

Big data analytics specialist Teradata has acquired Appoxee, a Tel Aviv-based mobile marketing and engagement SaaS provider. Teradata said the move will allow it to offer more mobile-focused digital marketing services as part of its marketing cloud portfolio.

Salesforce, Omnicom bolster CRM partnership

Salesforce and Omnicom are partnering to develop an integrated CRM platform for advertising and marketing

International advertising and marketing firm Omnicom announced a deal with Salesforce that will see the two companies create an integrated CRM platform specifically for advertising agencies. The move comes as enterprise IT decision-makers voice discontent with cloud vendors for failing to cater to industry verticals.

Crew Clothing taps Oracle Marketing Cloud, ups active customers 20%

Elia: 'Segmentation is key to effective digital marketing and building relationships between customers'

British retailer Crew Clothing has tapped into Oracle’s marketing cloud platform in a bid to improve customer acquisition and the effectiveness of the company’s direct marketing campaigns. Sebastiano Elia, online marketing executive at Crew Clothing said the firm was able to increase active customers by 20 per cent.

Oracle folds BlueKai into Data as a Service offerings

Oracle is using BlueKai's data marketplace as the cornerstone of its data as a service offerings

Oracle announced that it has created the Oracle Data Cloud, a mash-up of existing Oracle data services and BlueKai’s marketing data platform. The company said the solution will help businesses build a comprehensive view of their customers.

Cloud marketing firm IgnitionOne secures $20m

IgnitionOne will use the $20m to grow its sales and marketing outfit and acquire other firms

IgnitionOne, a provider of cloud-based digital marketing technologies has secured $20m, which the company said would be put towards expanding its sales and marketing outfit as well as fuelling its next round of strategic acquisitions.

Law firm Sutherland drives efficiency, improves biz dev with big data

Sutherland is using big data analytics to drive operational efficiency and improve business development

In a bid to help the business operate more efficiently and aid business development efforts Sutherland Asbill & Brennan LLP, a global legal service provider with several major practice areas, has implemented a big data analytics platform that the firm’s CIO Bob Dolinsky said helps set it apart from the competition.

Don’t You Forget about Me: Bringing the CIO and CMO together

Amy King, vice president of product marketing, Evidon

At the beginning of John Hughes’ classic 1985 movie, The Breakfast Club, five students from vastly different social high school strata meet in detention. At first, they don’t talk to each other, behaving as if they have nothing in common. Over the course of an afternoon, they start to talk about how their school is a codified system where each area is beholden to the concerns of their particular group, conditioned to resent the roles of others and unable to see past their own day to day issues. Remind you of anything at your company?

IBM buys cloud marketing firm Silverpop

IBM acquired cloud-based marketing service provider Silverpop to bolster its appeal among marketers

IBM continued its courting of chief marketing officers Thursday, announcing that it has entered into an agreement to acquire Silverpop, a provider of cloud-based marketing software. IBM said the move will grow its marketing cloud software portfolio and extend its reach across enterprises.

Social media analytics startup Simply Measured raises $20m

Social media analytics and reporting startup Simply Measured announced Tuesday that the company has raised $20m in funding, which it said it will use to expand the capabilities of its cloud-based platform and double its employee base over the next year.

CIOs and CMOs are increasingly competing for the same tech budgets and it’s clear that tools geared towards measuring and analysing the effectiveness of social media marketing campaigns (in addition to other big data technologies) are central to this shift.

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