Business Cloud News
Josh WaldoRSS

Microsoft bolsters channel strategy and licensing models for Azure

Cloud is prompting channel providers to invest more in being service integrators. But service providers see distributors largely as providers of tech support for cloud services

In a bid to give its Azure cloud services an extra push through the channel Microsoft announced an open licensing programme this week that will see the company expand the number of ways Azure can be consumed by end users. Microsoft said the move will help channel partners, which have at times struggled as they shift to selling cloud services, by enabling them to offer Azure-based services in a more flexibly procurable way.