Business Cloud News

Hootsuite, IBM strike cloud deal

IBM and Hootsuite are teaming up on social media skills development

Hootsuite will deploy its App Directory service on SoftLayer infrastructure, the companies announced this week. The two companies also intend to team up to create a university programme aimed at fostering social media analysis skills development.

Pinterest links up with Salesforce, others to monetise data

Pinterest has launched Pinterest Business Insights, linking the social media site to marketing technology cloud providers in a bid to monetise activity on the firm's  site

Pinterest announced an initiative this week that will see the company link up with marketing technology software companies like Salesforce and Piquora in a bid to develop commercial insights based on how people interact or “pin” items on the social media platform.