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Oracle’s Responsys acquires PushIO in mobile cloud marketing drive

Responsys (owned by Oracle) purchased PushIO to expand its cloud-based marketing capabilities, and stay ahead of other incumbents looking to broaden their cloud pitch to CMOs

Cloud marketing firm Responsys, which was gobbled up by Oracle in December, has itself acquired PushIO, a small technology company specialising in push notifications on mobile devices and desktops. The acquisition will help Responsys (Oracle) keep pace with other cloud companies looking to bring more focus on mobile and broaden the pitch to CMOs.

Salesforce to acquire ExactTarget for $2.5bn

Salesforce acquires ExactTarget in cash deal valued at $2.5bn

In Salesforce’s largest acquisition to date, the company announced Tuesday that it is moving to acquire ExactTarget, a provider of marketing software services, in a cash deal worth $2.5bn. Salesforce will integrate and offer its customers use of ExactTarget marketing automation solutions, and ExactTarget customers will have access to the CRM and marketing platform.

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