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Crew Clothing taps Oracle Marketing Cloud, ups active customers 20%

Elia: 'Segmentation is key to effective digital marketing and building relationships between customers'

British retailer Crew Clothing has tapped into Oracle’s marketing cloud platform in a bid to improve customer acquisition and the effectiveness of the company’s direct marketing campaigns. Sebastiano Elia, online marketing executive at Crew Clothing said the firm was able to increase active customers by 20 per cent.

Oracle acquires Compendium in cloud marketing play

Oracle says the Compendium acquisition will bolster cloud assets acquired via Eloqua, strengthening the company's position among CMOs

Oracle announced Thursday that it has acquired Compendium, a cloud-based marketing platform. But the software and hardware behemoth is likely to face tough competition from partners like Microsoft and Salesforce as it pushes further into the online marketing sector.

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