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P2P cloud storage provider Tresorit bags $3m to put emphasis on security

Tresorit, which secured $3m in funding this week, is aiming its storage and sync service at companies with security concerns about the cloud

Tresorit, a cloud storage and file sync provider that is seeking to position itself as the ‘secure choice’ among rivals like Box and Google Drive, has raised $3m in a new round of funding, the company said Thursday.

Microsoft ups cloud storage ante

Microsoft is increasing the amount of OneDrive cloud storage Business users receive 40-fold as it moves to beat back competition from younger upstarts

In a blog post not so subtly aimed at some of the company’s biggest cloud storage competitors (‘Thinking outside the box’), Microsoft announced Tuesday it will increase its OneDrive for Business storage capacity from 25GB to 1TB per user as it looks to use the service as a platform underpinning all of its other productivity services.

Duracell launches into the cloud storage fray

Duracell recently entered the cloud storage fray and hopes to compete with incumbents like Microsoft, Dropbox and Bitcasa

Battery maker Duracell has entered the cloud storage market, pitching an offering at enterprises and small businesses. Complemented by an on-premise network connect drive, the company is pitching the service as a “four in one” that will compete with the likes of Dropbox and Microsoft.

Box secretly files for IPO, values itself at $2bn as cloud market matures

Rackspace's Q3 results were mixed, beating analysts expectations on revenue but falling short on profit

Notably, the IPO would see Box become the first pure-play cloud storage and collaboration provider to go public, a sign that the business model around providing cloud storage is maturing steadily as these services grow more popular among consumers and enterprise users.

Survey suggests cloudwashing to blame for poor tech understanding

123-reg's survey suggests most people aren't confident in their knowledge of cloud computing

A survey administered by one of the UK’s largest domain registrars, 123-reg, found that just 37 per cent of respondents were confident they knew what cloud computing was. This figure is up just three per cent on last year. The survey results suggest despite the massive growth of cloud services over the year most people’s understanding of the cloud remains relatively low.

Egnyte secures $30m, eyes EU expansion for private cloud share & sync

Vineet Jain, chief executive officer and founder of Egnyte

Provider of private cloud-based share and sync services Egnyte secured $29.5m in new investment Thursday from big backers that include Seadgate Technology, CenturyLink and Google Ventures. The company said the new investment will fuel its European expansion as the company also moves to invest more in product development and sales.

Cloud backup and sync provider abandons freemium for paid-only model

SugarSync will focus on acquiring paid users rather than converting free users

Online cloud backup and storage provider SugarSync that it will begin transitioning to a paid-only service in February 2014, abandoning the freemium model it’s held for nearly a decade – the same model most of its competitors still hold to. The company’s chief executive officer Mike Grossman said businesses that offer free storage as the core of their model “will not be viable” over the long term, another sign the cloud storage market is heating up.

Box acquires dLoop to increase content visibility

Box said the dLoop acquisition will add key security and analytics capabilities to its cloud storage offering

Enterprise cloud storage provider Box acquired dLoop this week, a startup providing content access and analytics capabilities for enterprise IT. According to the company’s blog the dLoop’s technology will help Box users gain advanced content analytics capabilities and give enterprises more visibility into how their organisations share information.

Dropbox seeks funding as Box readies IPO

Cloud storage is one of the most competitive sectors within the cloud services market. But these services still face challenges in the enterprise.

Cloud-based backup and storage service provider Dropbox is said to be in the process of raising a new round of funds, with sources close to the matter suggesting the company is valuing itself at over $8bn, according to the Wall Street Journal. The news arrives as one of the company’s main competitors, Box, readies its IPO for early next year, a move that may see the cloud storage wars heat up significantly in 2014.

Hightail buys adeptCloud to bolster secure collaboration

Hightail acquired adeptCloud for an undisclosed sum

Files sharing service Hightail, formerly known as Yousendit announced Wednesday that it has acquired adeptCloud, a file sync and collaboration service touting strong security, privacy and control attributes.

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