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IBM acquires Salesforce consulting partner


IBM has announced plans to acquire Salesforce specialist consulting business Bluewolf, which will bolster the Global Business Services Interactive Experience (iX) department.

Majestic Wine toasts to customer experience cloud

Majestic Wine is looking to bolster its omnichannel strategy with cloud

Majestic Wine has deployed a cloud-based customer experience platform to help personalise the online shopping experience and drive sales. Richard Weaver, e-commerce director at Majestic Wine said the platform also helps the company improve customer segmentation and deliver a more personal sales experience.

How cloud’s flexibility is improving customer experiences

Dave Paulding, Regional Sales Director UK, Middle East & Africa, Interactive Intelligence

The role of the contact centre has had to come a long way in less than a decade in order to keep up with new technologies and correspondingly, consumers’ expectations of how they should be able to communicate with companies. This means the traditional call centre that once acted solely as a switchboard for telephone enquiries has been revolutionised to match today’s increasingly diverse customer service requirements.