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Visual big data, cloud reshaping relationships between e-retailers and brick & mortar shops

Zalando, an online retailer of high street brands piloting the shoe-finding technology said it is well-received among customers

Online clothing retailer Zalando announced Wednesday that the company it trialling a cloud-based visual search technology that connects customers with the pair of shoes they’re looking for, a technology it’s calling FindSimilar. Iain McCready, chief executive officer of Cortexica Visual Systems, the company that developed the technology, said cloud-based visual data analytics is transforming e-retail by giving customers a more curated shopping experience, helping customers find exactly what they want, quickly.

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