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Don’t You Forget about Me: Bringing the CIO and CMO together

Amy King, vice president of product marketing, Evidon

At the beginning of John Hughes’ classic 1985 movie, The Breakfast Club, five students from vastly different social high school strata meet in detention. At first, they don’t talk to each other, behaving as if they have nothing in common. Over the course of an afternoon, they start to talk about how their school is a codified system where each area is beholden to the concerns of their particular group, conditioned to resent the roles of others and unable to see past their own day to day issues. Remind you of anything at your company?

IBM buys cloud marketing firm Silverpop

IBM acquired cloud-based marketing service provider Silverpop to bolster its appeal among marketers

IBM continued its courting of chief marketing officers Thursday, announcing that it has entered into an agreement to acquire Silverpop, a provider of cloud-based marketing software. IBM said the move will grow its marketing cloud software portfolio and extend its reach across enterprises.

Social media analytics startup Simply Measured raises $20m

Social media analytics and reporting startup Simply Measured announced Tuesday that the company has raised $20m in funding, which it said it will use to expand the capabilities of its cloud-based platform and double its employee base over the next year.

CIOs and CMOs are increasingly competing for the same tech budgets and it’s clear that tools geared towards measuring and analysing the effectiveness of social media marketing campaigns (in addition to other big data technologies) are central to this shift.

Oracle’s Responsys acquires PushIO in mobile cloud marketing drive

Responsys (owned by Oracle) purchased PushIO to expand its cloud-based marketing capabilities, and stay ahead of other incumbents looking to broaden their cloud pitch to CMOs

Cloud marketing firm Responsys, which was gobbled up by Oracle in December, has itself acquired PushIO, a small technology company specialising in push notifications on mobile devices and desktops. The acquisition will help Responsys (Oracle) keep pace with other cloud companies looking to bring more focus on mobile and broaden the pitch to CMOs.

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