Business Cloud News
Bill NusseyRSS

IBM buys cloud marketing firm Silverpop

IBM acquired cloud-based marketing service provider Silverpop to bolster its appeal among marketers

IBM continued its courting of chief marketing officers Thursday, announcing that it has entered into an agreement to acquire Silverpop, a provider of cloud-based marketing software. IBM said the move will grow its marketing cloud software portfolio and extend its reach across enterprises.

@BizCloud
News