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Don’t You Forget about Me: Bringing the CIO and CMO together

Amy King, vice president of product marketing, Evidon

At the beginning of John Hughes’ classic 1985 movie, The Breakfast Club, five students from vastly different social high school strata meet in detention. At first, they don’t talk to each other, behaving as if they have nothing in common. Over the course of an afternoon, they start to talk about how their school is a codified system where each area is beholden to the concerns of their particular group, conditioned to resent the roles of others and unable to see past their own day to day issues. Remind you of anything at your company?

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