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Salesforce, Omnicom bolster CRM partnership

Salesforce and Omnicom are partnering to develop an integrated CRM platform for advertising and marketing

International advertising and marketing firm Omnicom announced a deal with Salesforce that will see the two companies create an integrated CRM platform specifically for advertising agencies. The move comes as enterprise IT decision-makers voice discontent with cloud vendors for failing to cater to industry verticals.

Phorm chosen by China Telecom for Big Data advertising plan

Clouder and Koverse are partnering to develop commercial offerings based on Apache Accumulo, an open source key-store project originally developed by the NSA

Controversial UK-based behavioural advertising company Phorm, which now labels itself an “internet personalisation technology company,” has scored a partnership with China Telecom as a supplier of advertising tools.

Google buys Quickoffice, Meebo

Web giant Google is on the acquisition trail, having this week forked out for social engagement platform Meebo and mobile office suite Quickoffice.

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