8th December 2011
SugarCRM, one of the world’s leading customer relationship management (CRM) companies, has announced it will be expanding its European presence into the UK, opening offices in the UK’s tech quarter, Cambridge, with the aim of better serving its locally-based partners.
The move comes as Sugar’s presence in the UK’s cloud computing and software as a service market increases, thanks in main to the recent partnership with IBM which will see SugarCRM play a pivotal role on the SmartCloud platform.
“Outside of the US and Germany, the UK is our largest market and has the greatest potential, so it was imperative to increase our presence here,” explains Tom Schuster, VP and GM of SugarCRM Europe.
“Opening an office in Cambridge will allow us to meet the needs of our UK partners and customers and to enhance our offerings further, thereby ensuring clients are supported effectively and are achieving the best possible results for their business.”
SugarCRM is the third-largest CRM provider in the world behind Microsoft and Salesforce, thanks to an increase in the number of global customers as well as key strategic relationships with tier one companies.
While the company already has 1185 clients including DF King Worldwide and Powwownow, and 16 channel partners like EnableIT, Green Inc (EU), Apto Solutions and Livelink New Media in the UK and Ireland, the new offices will form a base in which Sugar hopes to capture the huge number of enterprises still not utilising CRM services.
Earlier this year, SugarCRM’s CTO, Clint Oram, told Business Cloud News he believed the switch to social collaboration tools in the enterprise could be as profound as the switch to the internet in the mid-90s, and that there was a potential market of over 750m still untapped by CRM providers.
Headquartered in Cupertino, CA, SugarCRM also has offices in Raleigh, NC; Minsk, Belarus; Munich, Germany; Paris, France; and Sydney, Australia.
Related stories: Social CRM: The Facebook generation demands it
Tags: enterprise 2.0 | social cloud | software as a service
