Taking a page out of Microsoft’s attacks on Google in the enterprise, IBM this week began launching a series of attack ads against its public cloud rival Amazon Web Services in print and online. The tech giant says its SoftLayer business hosts hundreds of thousands more websites than AWS, but parsing through vague definitions of ‘cloud’ and opaque financial reporting one gets a very different sense of who actually leads in public cloud computing.
We all remember the days when IT upgrades required significant financial investment up front. Psychologically this forced end users to think long and hard about the contracts they were signing. On the flip side, the simplicity of the cloud often means that customers look a little less closely at the Ts & Cs. They are however still putting mission critical applications in the hands of a third party and as such contracts should be treated with no less caution than any other agreement negotiated within the business.
The revelations that continue to pour out of Edward Snowden and Glen Greenwald, regarding the NSA’s capabilities to mass-collect data from some of the largest technology companies in the world, has pushed the debate of public vs. private cloud to a fevered pitch. I’ve heard this conversation manifesting itself in different ways around the globe, but in the EU its mostly centered on the control of personal data, and how individuals and companies alike can ensure the security of their confidential information – a growing challenge for enterprises today.
Imagine the feeling, you’re sitting in a tiny grey prison cell, by no fault of your own. You have been wrongfully convicted and locked inside four walls. Your only way out is paying a lot of money. While you are locked away, you can see the outside world, observe how it evolves, hear rumours of new gadgets and exciting innovations. You have hundreds of ideas and long to participate but your sparks of creativity fizzle out at the walls of your cell. Sounds terrible, doesn’t it? Well, that is exactly how cloud developers feel about lock-in.
One of the most popular assumptions in the public cloud game is the notion that every major infrastructure as a service player is currently embroiled in a “race to the bottom,” chasing after Amazon’s near monthly price cutting. But the margins aren’t as razor thin as some think, meaning the “cloud war” is far from over, and this might have serious implications for pure-play IaaS providers over the coming years.
With executives defecting left and right and the company’s divestment strategy in full swing, VMware is certainly in the throes of change. But it remains to be seen whether it’s for better or for worse.
In the wake of the public release of Google Compute Engine, the internet giant’s highly anticipated public infrastructure as a service cloud offering, Business Cloud News speaks with Thomas Davies, managing director for UK and Ireland at Google Enterprise to discuss enterprises and the future of cloud adoption.
‘Big Data’ is one of those buzz phrases doing the rounds in the industry at the moment. It’s an adjacent topic to cloud but is being thrown around in much the same way, often prefixed by the question: “What are you doing about…?” Well, with the costs of storage plummeting, it’s becoming clear that the answer to that question is you should be storing everything.
Right now operators are stampeding towards “The Cloud” as if a pack of lions were nipping at their flanks; there were 300 cloud service launches by telcos in 2012, according to Informa’s Camille Mendler. The problem with stampeding operators is that—like buffalo—they’re not always individually aware of where they’re going and why.
With virtualisation evolving rapidly and open source in favour, telecom equipment vendors could all end up developing what is effectively the same software to manage the cloud. But what they have to bring to the table is telecom-grade experience.