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Location China. Green pin on the map.Dell has prioritized growing its presence within the Chinese market targeting SMBs and public sector organizations, according to China Daily.

Speaking at the China Big Data Industry Summit in Guiyang, Dell CEO Michael Dell announced the launch of a new company, alongside its local partner, to gain traction within the lucrative market. Guizhou YottaCloud Technology will now act as a means for Dell to access the local market, prioritizing small and medium-sized enterprises and local governments in the first instance.

“China will play an increasingly important role in the big data era and the United States-based tech giant will speed up efforts to develop new products for the market,” said Dell at the conference.

Dell is one of a number of organizations who have prioritized local partnerships in the Chinese market, as locals tend to favour Chinese businesses and technologies over foreign counterparts, quoting security as the main driver. The country itself is a big draw for Dell as a business, representing its second largest market worldwide, only behind the US. The company also highlighted in September it plans to invest $125 billion in the Chinese market over the next five years, with cloud computing being the focal point.

Last year Dell launched it’s ‘In China for China’ strategy, which not only included the above investments, but also a drive from its Venture Capital arm in China to encourage entrepreneurialism, expanding its R&D function in the country, as well as establishing an artificial intelligence and advanced computing joint-lab, with the Chinese Academy of Sciences. The AI research will focus on the areas of cognitive function simulation, deep learning and brain computer simulation.

“The Internet is the new engine for China’s future economic growth and has unlimited potential,” said Dell in September. “Being an innovative and efficient technology company, Dell will embrace the principle of ‘In China, for China’ and closely integrate Dell China strategies with national policies in order to support Chinese technological innovation, economic development and industrial transformation.”

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