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Project InfiniteSpeaking at Dropbox Open London, Dropbox has announced the launch of Project Infinite, a new offering which the company claims meets expectations on how people find, access, and collaborates with large amounts of data.

Building on the ideas and new trends of mobility, collaboration and accessibility, Dropbox believe traditional tools, such as shared network drives and browser-based solutions, don’t meet the standards. The company claims Project Infinite will enable customers to work directly from the cloud, removing any concerns about the power and storage capabilities of their device.

“With Project Infinite, we’re addressing a major issue our users have asked us to solve,” said Genevieve Sheehan, Product Manager at Dropbox. “The amount of information being created and shared has exploded, but most people still work on devices with limited storage capacity. While teams can store terabyte upon terabyte in the cloud, most individuals’ laptops can only store a small fraction of that. Getting secure access to all the team’s data usually means jumping over to a web browser, a clunky user experience at best

“Project Infinite will enable users to seamlessly and securely access all their Dropbox files from the desktop, regardless of how much space they have available on their hard drives. Everything in the company’s Dropbox that you’re given access to, whether it’s stored locally or in the cloud, will show up in Dropbox on your desktop. If it’s synced locally, you’ll see the familiar green checkmark, while everything else will have a new cloud icon.”

The company also announced it has been growing in Europe, which is also supported by the appointment of a new European Vice President, Philip Lacor, who joins from Vodafone in Germany. The company now claims to have more than 500 million registered users, as well being used in 52% of companies in the Fortune 500, 33% of companies in the FTSE 100, and 29% of companies in the Global 2000.

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