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Google officeGoogle has appointed former VMware CEO and current Google board member Diane Greene to head a new business-oriented cloud service.

Though Google is associated with consumer products and overshadowed by AWS in enterprise cloud computing, the lead is not unassailable, claimed Google CEO Sundar Pichai, in the company’s official blog, as the appointment was announced.

“More than 60% of the Fortune 500 are actively using a paid Google for Work product and only a tiny fraction of the world’s data is currently in the cloud,” he said. “Most businesses and applications aren’t cloud-based yet. This is an important and fast-growing area for Google and we’re investing for the future.”

Since all of Google’s own businesses run on its cloud infrastructure, the company has significantly larger data centre capacity than any other public cloud provider, Pichai argued. “That’s what makes it possible for customers to receive the best price and performance for compute and storage services. All of this demonstrates great momentum, but it’s really just the beginning,” he said.

Pichai stated the new business will bring together product, engineering, marketing and sales, and Green’s brief will be to integrate them into one cohesive offering. “Dianne has a huge amount of operational experience that will continue to help the company,” he said.

In addition, Google is to acquire bebop, a company founded by Greene, to simplify the building and maintain enterprise applications. “This will help many more businesses find great applications and reap the benefits of cloud computing,” said Pichai.

Bebop’s resources will be dedicated to building and integrating the entire range of Google’s cloud products from devices like Android and Chromebooks, through infrastructure and services in the Google Cloud Platform, to developer frameworks for mobile and enterprise users and finally end-user applications like Gmail and Docs.

The market for these cloud development tools will be worth $2.3 billion in 2019, up from $803 million this year, according to IDC. The knock on effect of those developments is that more apps will run on the cloud of the service provider that supported development and that hosting business will triple to $22.6 billion by 2019, IDC says.

Greene and the bebop staff will join Google once the acquisition has completed. The new name for Greene’s division has yet to be named but will include divisions such as Google for Work, Cloud Platform, and Google Apps, according to Android Central.

@BizCloud
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