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Nearline is a solution that services the middle ground between 'hot' and 'cold' stoarge

Nearline is a solution that services middle ground use cases between ‘hot’ and ‘cold’ stoarge

Google is adding low-cost backup-centric cloud storage to its portfolio of Google Cloud offerings as it moves to bolster partnerships with NetApp, Veritas among other backup providers.

Google said the ‘Nearline’ service, which is currently in beta and being pitched as a solution to fill the awkward middle ground between ‘hot’ and ‘cold’ storage, will be able to integrate with its own cloud services as well as those offered by other providers, and on premise systems.

The company said customers can expect response times below three seconds for data retrieval and storage-at-rest costs of about 1¢ per GB.

“The amount of data being produced around the world is staggering and continues to grow at an exponential rate. Given this growing volume of data, its critical that you store it in the right way – keeping frequently accessed data easily accessible, keeping cold data available when needed, and being able to move easily between the two,” explained Avtandil Garakanidze, product manager at Google on the company’s blog.

“Organizations can no longer afford to throw data away, as it’s critical to conducting analysis and gaining market intelligence. But they also can’t afford to overpay for growing volumes of storage.”

Garakanidze said the company is working with some of the largest backup and disaster recovery providers like NetApp and Veritas (Symantec) to ensure customers get a seamless experience between its services and these platforms.

“With Google Cloud Storage Nearline, you can now benefit from a very low-cost, highly-durable storage that can be used to store limitless amounts of data and have access to that data at any time.”

The cost of cloud storage has dropped significantly in recent years, with storage application providers like Box and Microsoft trumpeting near infinite storage for fixed prices in some cases.

@BizCloud
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