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Google wants to make its cloud platform more competitive

Google wants to make its cloud platform more competitive

Google has announced a number of updates to the company’s cloud platform that include steep price cuts on most of its services, network peering and interconnection services, and a container deployment and scheduling engine based on Kubernetes.

The search giant’s container deployment and scheduling engine lets users launch Docker containers into managed compute clusters. Based on Kubernetes, the open source container deployment and scheduling project led by Google, the service helps users build, deploy and run containers on Google Compute Engine VMs.

It also announced the general availability of managed virtual machines in App Engine, the company’s platform as a service offering, which brings a number of auto-scaling and dynamic ancillary service configuration features to the platform. The offering is intended to give users the benefits of both infrastructure and platform as a service.

“Managed VMs goes beta and adds auto-scaling support, Cloud SDK integration and support for runtimes built on Docker containers. App Engine provisions and configures all of the ancillary services that are required to build production applications — network routing, load balancing, auto scaling, monitoring and logging — enabling you to focus on application code,” wrote Brian Stevens, Google’s vice president of product management in a blog post.

“Users can run any language or library and customize or replace the entire runtime stack (want to run Node.js on App Engine? Now you can). Furthermore, you have access to the broader array of machine types that Compute Engine offers,” he explained.

Google has also caught up with a number of other large incumbent cloud providers in announcing bolstered network integration capabilities between Google’s cloud and third-party networks. Users can now peer directly with Google’s cloud, which the company claims will give them access to 70 points of presence in 33 countries, and the company has inked interconnection deals with a number of network providers including Equinix, IX Reach, Level 3, TATA Communications, Telx, Verizon, and Zayo, which will give users more choice in what networks they can use to link their infrastructure up to Google’s cloud.

The move will bring the company in line with providers like Amazon (Direct Connect) and Microsoft (ExpressRoute), which also offer priority links between their respective clouds and users’ infrastructure through multiple networks.

The announcements suggest Google is looking to bolster the attractiveness of its platform against other large rivals, particularly with the steep discounts in its front-end and ancillary services – network egress (47 per cent) BigQuery storage (23 per cent), persistent disk snapshots (79 per cent), persistent disk SSD (48 per cent), and cloud SQL (25 per cent).

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