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The PwC Google partnership is the latest professional services / cloud-based services join initiative

The PwC Google partnership is the latest professional services / cloud-based services join initiative

Google and Pricewaterhouse Coopers (PwC) are partnering to help business adopt cloud-based services, in a move that will bolster the exposure of Google’s cloud apps and platforms.

The partnership will see PwC offer its deep vertical expertise and work closely with its clients to tailor Google Apps for Work to their specific business processes and needs, and help them optimise their operations.

“Moving to the cloud requires trust in a new way of working. PwC’s deep industry knowledge and strong client relationships will help businesses realize the security benefits, productivity gains and cultural impact made possible through this move,” wrote Amit Singh, president, Google for Work on the company’s blog.

PwC will also help their clients evaluate and help plan their move to the cloud, and help them build custom applications and mobile solutions on the Google Cloud Platform.

“For our clients, acquiring the knowledge most important to their operations, securing that information and using it optimally are critical – now more than ever before,” said Mike Burwell, PwC’s vice chairman – transformation. “PwC is teaming with Google to offer our joint knowledge and capabilities to clients – giving them one place to go, maximizing experience and assets from both organisations.”

As part of the move PwC also plans to roll out Google for Work internally to over 45,000 employees working in the US and Australia, or nearly a quarter of the firm’s global employee base. PwC said the cloud apps will “transform how those firms do business.”

Teaming up with professional services firms to drive vertical integration of cloud services seems to be an increasingly popular strategy among cloud incumbents. Last month KPMG teamed up with Oracle to jointly develop and offer cloud-based financial services and accounting tools based on Oracle technology, while Box has teamed up with Accenture to push its Box for Industries offerings to niche verticals.

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