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Box is doubling down on industry verticals and partnering with Accenture

Box is doubling down on industry verticals and partnering with Accenture

Box has announced a set of enterprise content collaboration tools aimed at and tailored for a range of industry verticals including healthcare, retail, and media & entertainment. The move will also see Box work with Accenture to target these select industries.

The offerings, introduced at the company’s flagship event BoxWorks, are powered by a technology the company calls Box Workflow, which underpins its cloud-based collaboration and storage platform with automation capabilities.

Workflow uses metadata and a proprietary machine learning technology to implement process-based rules and automatically classify and surface content stored in Box.

The company said it has worked with large companies in healthcare, retail, and media & entertainment to create each offering and tailor the platforms to common workflow processes and project structures commonly practiced by companies in each.

“Every industry is experiencing information-driven transformation differently,” said Aaron Levie, co-founder and chief executive officer of Box.

“The first wave of the cloud empowered people to be more mobile, productive and collaborative. Now we have an opportunity to move beyond organic, user-driven productivity gains, and change the very processes and even businesses models that define the way organizations across verticals operate and compete,” Levie explained.

Box also announced it has formed an alliance with Accenture to help target verticals and accelerate adoption of the Box for Industries.

“Our enterprise clients are seeking industry-specific platforms to help them drive their businesses forward and address business outcomes, like improved productivity, increased revenue and the ability to quickly introduce new products and services,” said Paul Daugherty, Accenture’s chief technology officer.

“We are excited about our alliance with Box and look forward to working together on the Box for Industries solutions because it aligns with what are clients are telling us they need: enhanced file sharing, cohesive collaboration, and an improved way to manage content — across devices that can be integrated on different platforms,” Daugherty said.

Box claims 240,000 businesses globally and 99 per cent of the Fortune 500 use its cloud-based storage and collaboration platform, but the move to double down on industry verticals comes at a time when the market for such services is becoming increasingly saturated.

It’s also not entirely clear enterprise-focused offerings are enjoying the uptake vendors like Box claim. Recently published research from Ovum suggests the vast majority of enterprise employees (89 per cent) are in fact using consumer tools like iCloud to share and collaborate on corporate files.