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Microsoft has acquired InMage in a bid to bolster its disaster recovery services

Microsoft has acquired InMage in a bid to bolster its disaster recovery services

In a bid to bolster Azure as a hub for business continuity services Microsoft has acquired InMage, a provider of on premise and cloud-based disaster recovery technologies. The announcement comes as Microsoft continues to drive storage integration between Azure and Windows server platforms.

Microsoft’s corporate vice president, cloud and enterprise marketing Takeshi Numoto said the acquisition will help the company compete against other large clouds service providers.

“This acquisition will accelerate our strategy to provide hybrid cloud business continuity solutions for any customer IT environment, be it Windows or Linux, physical or virtualized on Hyper-V, VMware or others,” Numoto said.

“This will make Azure the ideal destination for disaster recovery for virtually every enterprise server in the world.”

Numoto said Microsoft is now working to integrate InMage’s data backup, replication and recovery technology into its recently announced Azure Site Recovery service.

The move comes as competing service providers like VMware and IBM bolster their own cloud-based disaster recovery offerings. Laura DuBois, research vice president for IDC said the acquisition was a “great move”.

“InMage has distinguished itself in a poorly understood and underserved market,” DuBois said. InMage’s technologies can be found at the heart of disaster recovery as a service offerings provided by major incumbents like HP and Sungard, and acquiring InMage could put Microsoft at a strategic advantage among them.

DR is seen as an increasingly lucrative segment for vendors. According to Markets And Markets the global disaster recovery as a service and cloud based business continuity spend is forecasted to grow from $640.8m in 2013 to $5.77bn by 2018, at a compound annual growth rate of 55.2 per cent.