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EMA: 'Companies need to be wary; vendors need to step up'

EMA: ‘Companies need to be wary; vendors need to step up’

With an increasing number of enterprises looking to move their workloads to the cloud many have begun to survey the growing vendor landscape for their platform of choice. But a report published this week suggests a majority of users trying out some of the largest cloud service providers – Amazon, Microsoft and Rackspace – are ultimately put off from adopting those platforms, raising questions about the price, performance and level of support offered by these providers.

The report, which surveyed 415 IT professionals across the US, Europe and Asia Pacific region, was produced by EMA and commissioned by iland and VMware. It suggests a majority of cloud users are experiencing challenges and failures when attempting to adopt a cloud service offered by heavyweights in the cloud space.

According to the results, 63 per cent of users experienced issues and challenges most frequently when trying to adopt the Rackspace platform. This was followed by Amazon with 57 per cent and Microsoft Azure with 44 per cent having reportedly experienced issues and challenges with these services, ultimately putting them off adopting those platforms altogether.

The firm said users encountered the fewest number of issues with VMware-based cloud offerings (one important thing to note: VMware was one of the companies commissioning the research).

Respondents tried an average of three cloud vendors each, indicating strong appetite to survey the market for the right cloud solution for their organisations. But perhaps unsurprisingly, confusing pricing models (revealed in a way that doesn’t necessarily reflect all of the cost metrics) and performance (varied application performance and “noisy neighbour” issues) were indicated as the leading issues encountered when trying out the platforms (38 per cent).

About 43 per cent of users called for more transparent pricing models, and almost a majority of users (46 per cent) noted the need for improved virtual machine scaling and resource scalability capabilities.

But the results also suggest some of the fundamentals of service delivery are lacking when it comes to the big cloud players: 36 per cent of those surveyed said they still experienced difficulty getting adequate levels of hands-on expertise and support from their cloud vendors; 35 per cent said the levels of downtime they either had experienced or were likely to experience with a service provider was enough to put them off signing up.

“Stories about successful cloud implementations are captivating, but the reality is that cloud is more complex than many news headlines make it out to be,” said Dennis Drogseth, vice president at EMA.

“Companies must be self-aware. Unless they have an experienced staff that can manipulate the mass-market systems of the big providers, they should seek cloud vendors that take a different, personalised approach,” Drogseth said.

See below for an infographic which includes a snapshot of the survey results.

iLand Infographic final

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