Microsoft ups cloud storage ante
In a blog post not so subtly aimed at some of the company’s biggest cloud storage competitors (‘Thinking outside the box’), Microsoft announced Tuesday it will increase its OneDrive for Business storage capacity from 25GB to 1TB per user as it looks to use the service as a platform underpinning all of its other productivity services.
The company also said that it plans to help customers migrate their files from their current on premise or cloud-based storage solution to OneDrive.
Microsoft’s vice president of marketing John Chase took to the company’s Office Blog to announce the service upgrades, taking aim at some of its competitors and suggesting they are too consumer focused, and only offer file storage and syncing.
“File sync and share solutions represent key capabilities that keep people on the same page and responsive. There are several solutions offered, many from companies that have sprung up to focus exclusively on this market,” Chase said.
“Some have come from the consumer world and are new to the enterprise software market and the requirements around delivering enterprise-grade cloud services. Others are focused on the enterprise, but only as a point solution. Few are prepared to meet the evolving needs of businesses looking for a holistic and comprehensive approach to meeting the full needs of their employees as they live a cloud first, mobile first workstyle.”
Reading between the lines it’s clear Microsoft is stepping up its game against rivals like Dropbox and Box, which recently filed for an IPO.
OneDrive has been around for some time now but the company seems more content to drive the service as a platform that underpins its broad cloud-based productivity offerings, rather than being pitched as a standalone cloud service.
“Microsoft is committed to delivering the very best file sync and share solution as part of our commitment to creating the world’s most compelling cloud-first, mobile-first productivity experiences on the planet,” Chase said.
It’s clear that a company like Microsoft – one with serious scale and vast resources can afford to take this approach. Office 365 is a multi-billion dollar business at this point, and it’s the first of the big US-based cloud storage providers to make it behind the Great Firewall of China. But what’s not clear is whether the relatively new entrants, which would need to invest far more to reach comparable scale, will be able to keep up as Microsoft aggressively moves to stem competition from young upstarts.