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NetSuite has expanded partnerships with Dell and Deloitte in a bid to deepen its hold on niche industry verticals

NetSuite has expanded partnerships with Dell and Deloitte in a bid to deepen its hold on niche industry verticals

NetSuite announced partnerships this week with Dell Services and consulting firm Deloitte that will see the SaaS ERP provider double down on targeting both the mid-market and large enterprise. NetSuite chief executive officer Zach Nelson said the partnerships will help deepen the company’s reach into niche industry verticals, where robust cloud-based business management solutions are few and far between.

Dell has partnered with NetSuite previously, primarily as a reseller, but the expanded partnership will see the two companies further integrate Dell’s application services offerings with NetSuite’s cloud-based ERP software for a more end-to-end service overall.

“The collaboration with NetSuite can help customers deploy a world-class cloud ERP solution that is proven to support agile business processes,” said Suresh Vaswani, president of Dell Services.

“It strengthens Dell’s commitment to provide customers with pre-configured industry solutions, accelerators, and real-time insights to help fast-track their cloud transformation,” Vaswani added.

NetSuite also announced a strategic alliance with consulting firm Deloitte. The alliance will see Deloitte offer its knowledge and experience with niche industry verticals in areas like security and privacy, as well as business processes.

“With Deloitte’s change management, industry experience and integration services, our joint customers can rapidly realise the power of the cloud,” said Paul Clemmons, principal, Deloitte Consulting LLP and Deloitte’s emerging technologies lead, adding that NetSuite’s platform is highly-customisable.

The partnerships signal that NetSuite is doubling down on reaching out to niche industry verticals and NetSuite chief executive officer Zach Nelson said that Dell and Deloitte are bringing to the table an unrivalled “breadth and depth” of experience with business processes and service integration within these verticals.

Recently published research would suggest NetSuite is heading in the right direction as it moves to challenge ERP incumbents like SAP. Shuba Ramkumar, a senior ICT research analyst at Frost & Sullivan told Business Cloud News that vertically-specific cloud-based business management solutions are lacking among offerings today, particularly in sectors like healthcare, manufacturing and the energy sector; according to Ramkumar, it’s one of the factors holding many of these businesses back.

Consequently, vertically-focused cloud solutions have been pegged by the research and analysis firm to be the next big opportunity in Europe and beyond.

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