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Chano Fernandez, EMEA president, Workday

Chano Fernandez, EMEA president, Workday

Human capital management specialist Workday announced Monday that it has appointed Chano Fernandez as EMEA president to lead the company’s growth strategy in the region. Fernandez told Business Cloud News he will endeavour to help Workday compete against HCM / ERP incumbents including his former employer, SAP, including targeting small and medium-sized businesses.

Andy Leaver, Workday’s vice president and general manager previously oversaw the EMEA business operations before Fernandez was appointed. Leaver is now occupying a new role at the company’s headquarters in Pleasanton, California.

Fernandez joined Workday from German software giant SAP (which owns SuccessFactors, a popular HCM service provider) where he most recently served as senior vice president & head of database, technology & mobility. While at SAP he also served as head of innovation sales for the EMEA organisation.

Before that Fernandez led the EMEA sales division at enterprise CRM and ERP specialist Infor.

“Workday has made great progress in Europe, and as more companies make the shift to bring HR and finance to the cloud, we are in an incredible position to help them make that change,” Fernandez said.

“I will initially focus on getting to know our customers, my team, and colleagues in Europe and to listen to them in order to understand their needs, and jointly outline goals, ambitions, and strategy,” he told Business Cloud News, adding that he will initially focus on France, Netherlands, Nordics and Benelux.

“Though many of our current customers are large enterprises, we certainly see the medium enterprise space as another growth opportunity, and with the support of our partner community, I am confident we will make more successful inroads in the coming months,” he said.

With the recent appointment Workday is looking to replicate some of the success it’s enjoyed in the US with small and medium-sized businesses, particularly against incumbents like SAP-owned SuccessFactors and Oracle which tend to dominate the enterprise market in this category.

Workday has about 250 employees in the EMEA with six offices in Europe (UK, Ireland, France, the Netherlands, Sweden, and Germany) and Fernandez, who joins the company after working for two cloud ERP / HCM heavyweights may be able to deliver solid regional growth to the SaaS human capital management company.

“Chano is a highly accomplished leader in the enterprise software industry who shares our vision to transform the enterprise and help customers modernise their businesses for the future,” said Mike Stankey, president and chief operating officer, Workday. “We are honoured to have him guide the Workday team in EMEA as we continue our aggressive growth plan, bringing more customers to the Workday cloud.”

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