Informatica launches Vibe embedded virtual data machine
Informatica Corp, a leading independent provider of data integration software on Tuesday announced what it claims is the industry’s first and only embedded virtual data machine (VDM).
The VDM, called Vibe, is designed to embed data integration for large volumes of structured and unstructured data into a new generation of applications. It’s unique in its ability to map and allocate storage and compute processes, and translate them for a variety of languages.
Judy Ko, senior vice president of market development at Informatica told Business Cloud News: “Because most companies aren’t going for purely private or public clouds, the key challenge is getting applications and workloads to change direction and make both private and public clouds speak with one another seamlessly. That’s what Vibe does – we have agents within the application that allows it do be deployed anywhere.”
The company’s VDM works by separating data integration instructions, which maps out the logic for handling data, from the underlying execution technology.
The Vibe engine also runs directly on and integrates with Apache’s Hadoop, which means integration with emerging big data technologies will be future proofed to a great extent.
“Today organizations are looking to unleash their potential by quickly turning raw data into intellectual property they can use for business advantage,” said Sohaib Abbasi, chairman and chief executive officer, Informatica. “Vibe transforms our customers from simply managing data as an asset into organizations which use information integration as a strategic competitive advantage to build and expand their business.”
The technology could be beneficial for IT managers, and specifically those managing a hybrid cloud environment or keen to take advantage of the company’s “Map once. Deploy anywhere” capabilities.
When developing applications on Informatica’s platform, IT personnel only need to map once before deploying their applications anywhere without re-specification, redesign or redevelopment on a new integration technology. This means potentially huge time savings and added simplicity for companies frequently shifting workloads between public and private cloud environments.
With close to 70 per cent of companies looking to adopt hybrid clouds over the next two years, this is potentially significant for IT communities in a range of different sectors.
Ko also highlighted the importance of new platform ecosystems when discussing the company’s plans on the horizon. Rather than getting two different platforms to integrate with one another, a common vendor approach to hybrid cloud computing, Informatica is going about this from the app outward. “It’s important for people building applications on a variety of platforms. If you’re building an HR application, why would you want to invest your IT guys’ time and resources on recoding when you can put the Vibe engine into the app to ensure it can run on a range of platforms. There’s a big embedded play here and we see application developers as central to this. A lot of early adoption will be with the cloud app, and we already have some software developers who are embedding us already. The goal is to become standard embedded into developer’s apps,” Ko said.